![]() ![]() Putting statistics in the ad image, as well as starting the description with a direct question to the visitor are two tactics that we have seen perform well in LinkedIn.īoth of these methods help your ad stand out from the ever so familiar stock images, and by using a question in your copy, visitors feel as if they are being understood. However, you also want the image to be relevant to the offer that you are promoting. With LinkedIn, two elements you want to focus on are the ad description and image.įor the image, you want a picture that catches a user’s attention on their feed. Not ideal! The easiest way to combat this is by creating attractive ads. If your ads are not clicked on, they will end up in a lower position in the feed, and your cost-per-conversion will rise. Be Creative With Your AdsĬlick-through-rate is an essential percentage to be aware of when reviewing LinkedIn advertising costs. ![]() Fortunately, there are other ways to control your spend and make sure that you are efficient with your LinkedIn dollars.īelow are seven simple ways to reduce your LinkedIn ad spend: 1. However, the LinkedIn advertising costs are high compared to other platforms such as paid search management, generally between $6-$9/click, which can be a turnoff to many people.Īlso, the inability to do ad scheduling means spend will be wasted on unprofitable time periods. LinkedIn’s ability to target companies, job functions, and job seniority makes its advertising platform the perfect tool to promote your content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to. According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. ![]()
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